Transportation Demand Management is moving people, not vehicles, and creating a more efficient use of our roadways. This results in less traffic congestion, better air quality, and even happier, healthier communities. Products and services include encouragement to use alternatives to the single-occupant vehicle (SOV) such as ridesharing (carpools and vanpools), taking transit, riding bikes, and walking. Alternatives to commuting such as compressed work weeks, flextime, and telecommuting, as well as parking management tactics such as preferential parking for carpools and parking pricing are also effective TDM strategies.
That’s a long way of saying it’s about providing and encouraging Transportation Options for those who want them.